If you want your business to be found on Google, you need to understand SEO. And the part you have the most control over is called On-Page SEO. But what is on page seo, exactly?
Simply put, it’s the practice of optimizing elements on your own website to rank higher and earn more relevant traffic. It’s like putting clear labels and a welcome mat on your digital storefront.
Here are the most critical on-page SEO factors:
- Title Tags: This is the blue clickable headline in Google’s search results. It should be compelling and include your target keyword.
- Meta Descriptions: The short paragraph under the title tag. It should describe the page’s content and encourage clicks.
- High-Quality Content: Your page must provide valuable, original content that answers the user’s search query better than anyone else. Google’s Search Essentials guidelines stress this above all else.
- Header Tags (H1, H2, H3): Use these to structure your content, making it easy for both users and search engines to read.
- Image Optimization: Compress images and use descriptive file names and alt text. This is crucial for
website performance.
Mastering on-page SEO is the foundation of a strong online presence. For a deeper dive, check out the Moz Beginner’s Guide to SEO.
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